Top Local Directories for Aesthetic Clinics

Getting your aesthetic clinic noticed online can feel like a challenge. You want potential clients to find you easily when they search for aesthetic treatments in your area. That’s where local business directories come in. Think of them as your clinic’s digital shop window — helping you showcase your services, build trust, and attract more local clients.

In this guide, we’ll explore the top local directories for aesthetic clinics that can boost your visibility, improve your local SEO, and help you stand out in a competitive market.

Key Takeaways

• Keep your clinic’s Name, Address, and Phone number (NAP) identical on every listing — consistency builds trust with both patients and search engines.
• Your Google Business Profile is essential; it’s often the first place people look for aesthetic clinic services nearby.
• List your clinic on specialised healthcare and beauty directories such as RealSelf and Healthgrades to reach audiences actively researching treatments.
• Encourage satisfied patients to leave authentic reviews — these are key for building credibility and attracting new clients.
• Regularly audit and update your listings to ensure all information is current and accurate.

1. Google Business Profile

Your Google Business Profile — previously Google My Business — acts as your clinic’s digital first impression. It’s the primary way potential patients will find you when they search for services like “aesthetic clinic near me” or compliant terms such as “anti-wrinkle injections” or “skin clinic [your city]”. (In the UK, do not advertise prescription-only medicines like Botox directly.)

A well-optimised profile significantly boosts your local search visibility.

Think of it as your virtual shop window. To make it work best for you, ensure all your details are spot on: your clinic’s name, address, phone number, website, and opening hours. Choose the most accurate primary category (e.g., “Medical spa” or “Skin care clinic”) and add relevant secondary categories.

Regularly updating your profile with new treatments, special offers, or even just a quick post about what’s happening at the clinic signals to Google that you’re active and relevant.

Here’s what you should focus on:

• Accurate Information: Keep your Name, Address, and Phone number (NAP) consistent across all platforms. Even small discrepancies can affect your ranking.
• Service Listings: Clearly detail all the treatments you offer. Consider creating specific pages on your website for high-value services and linking them from your profile.
• Photos and Videos: Upload high-quality, professional photos of your clinic, your team, and (with consent) before-and-after results. This builds trust and gives potential clients a feel for your practice.
• Reviews: Encourage satisfied patients to leave reviews. Respond to all feedback, positive or negative, promptly and professionally. This shows you care about patient experience.
• Q&A Section: Monitor and answer questions potential clients might have. This can save them time and provide valuable information.

Keeping your Google Business Profile up-to-date and engaging is one of the most effective ways to attract local patients actively searching for your services. It’s a direct line to people who are already interested in what you offer.

By optimising your Google Business Profile, you’re not just improving your visibility; you’re making it easier for new patients to find, trust, and book appointments with you. It’s a simple yet powerful tool for growing your aesthetic clinic.

Note: Don’t offer incentives for reviews. Google and other platforms prohibit incentivised or fake engagement and can restrict your listings.

2. Yelp

Yelp is a well-established platform where people go to find and review local businesses, and your aesthetic clinic can certainly benefit from a strong presence here. It’s a place where potential clients often start their search for services, looking for real experiences from others.

Having a complete and regularly updated Yelp profile is key to attracting new patients. Treat it as an extension of your clinic’s online presence — a place where potential clients see your professionalism and results.

Make sure all your details are correct: your clinic’s name, address, phone number, website, and opening hours. Adding a good selection of photos of your clinic and the treatments you offer can also make a big difference. People like to see what they can expect before they even book an appointment.

Reviews are super important on Yelp. Encourage satisfied patients to leave honest, unbiased reviews, and respond professionally to all feedback.

You can do this by simply asking them after a successful treatment or by including a polite reminder in your follow-up communications. Responding to reviews, both positive and negative, shows that you’re engaged and care about patient feedback. It’s a good way to build trust and show you’re listening.

Here’s how to make the most of your Yelp listing:

• Complete Your Profile: Fill out every section with accurate and detailed information.
• Add High-Quality Photos: Showcase your clinic’s atmosphere and treatment results.
• Encourage Reviews: Ask satisfied patients to share their experiences.
• Respond to Feedback: Engage with all reviews professionally and promptly.
• Use Yelp Ads (Optional): Consider advertising to increase your visibility on the platform.

Consistency across all your online listings, including Yelp, is vital for local search visibility. Ensure your clinic’s name, address, and phone number are identical everywhere potential patients might look.

3. Facebook

Facebook is far more than a social platform — it’s a valuable marketing channel for aesthetic clinics. Creating a robust Facebook Business Page is a straightforward way to increase your clinic’s visibility and engage with potential clients.

Think of your Facebook page as a digital brochure and a customer service hub all rolled into one. It’s where people can find out about your services, see your results, and get a feel for your clinic’s personality.

Regularly posting updates, before-and-after photos (with patient consent, of course!), and information about treatments can keep your audience engaged.

Here’s how to make the most of your Facebook presence:

• Complete Your Profile: Fill out every section with accurate information, including your services, opening hours, contact details, and website link. This makes it easy for people to find and contact you.
• Share Engaging Content: Post high-quality photos and videos of treatments, patient testimonials, and behind-the-scenes glimpses of your clinic. Use a friendly, approachable tone.
• Run Targeted Ads: Facebook’s advertising platform allows you to reach specific demographics in your local area who are interested in aesthetic treatments. This can be a very effective way to find new patients.
• Encourage Reviews and Interaction: Ask satisfied patients to leave reviews on your page. Respond promptly to comments and messages to show you’re attentive and care about your clients.

Facebook offers a fantastic opportunity to showcase your clinic’s unique offerings and build a loyal following. By actively managing your page and interacting with your community, you can turn casual browsers into dedicated patients.

4. Bing Places

Don’t overlook Bing Places for your aesthetic clinic’s online visibility. While Google often gets the spotlight, Bing still holds a significant share of the search market, especially among certain demographics. Having a presence here means capturing potential clients who might not be using Google.

Ensuring your clinic is listed on Bing Places is a straightforward yet effective way to broaden your reach. It’s a free service that allows you to manage your business information, much like Google Business Profile. This includes your clinic’s name, address, phone number (NAP), website, opening hours, and even photos. Keeping this information accurate and up-to-date is key.

Here’s why it’s worth your time:

• Increased Visibility: Reach users who prefer or primarily use the Bing search engine.
• Local Search Dominance: Bing Maps, like Google Maps, is used for local searches. A strong Bing Places listing can help you appear in these results.
• NAP Consistency: Maintaining consistent business information across directories like Bing reinforces your clinic’s legitimacy to search engines.

You’ll need to verify your business—typically by phone, email, or postcard—before optimising your listing.

Once verified, you can then optimise your listing with details about your services, such as ‘anti-wrinkle injections’ or ‘laser hair removal’, and add appealing photos of your clinic and treatments.

Think of Bing Places as another important signpost pointing potential clients towards your clinic. It’s a simple step that can make a noticeable difference in who finds you online.

5. Apple Maps

Manage your Apple Maps listing through Apple Business Connect, where you can update details, add photos and post offers.

When people are looking for aesthetic treatments nearby, they often turn to their phones. Apple Maps is widely used on iPhone, so ensuring your clinic appears correctly via Apple Business Connect helps nearby patients discover you and take action (call, directions, website). Making sure your clinic shows up here is key to capturing local interest.

Think of your Apple Maps listing as a digital storefront. It needs to be accurate and appealing. This means ensuring your clinic’s name, address, and phone number are spot on. It’s also important to include your website and opening hours so people can easily find out more or plan a visit.

Here’s what you should focus on:

• Accurate Information: Double-check that your business name, address, phone number, and website are correct. Inconsistencies can confuse potential clients and search engines.
• Opening Hours: Keep your operating hours up-to-date, especially during holidays or any special events.
• Services Offered: Clearly list the aesthetic treatments and services your clinic provides. This helps people find you when searching for specific procedures.
• Photos: Upload high-quality photos of your clinic, your team, and perhaps some before-and-after examples (with patient consent, of course). Visuals make a big difference.
• Reviews: Encourage satisfied clients to leave reviews. Positive feedback builds trust and can significantly influence a potential patient’s decision.

Many people search for aesthetic treatments directly from their phones, and Apple Maps is often their go-to app for finding local clinics. It’s about making it as easy as possible for someone searching for ‘Botox near me’ or ‘skin clinic’ to find and choose your practice.

6. Healthgrades

Healthgrades is a well-established platform that focuses specifically on healthcare providers, including aesthetic clinics. It’s a place where patients often go to research doctors and read reviews, making it a significant directory for building trust and visibility within the medical community.

A complete and credible Healthgrades profile helps potential patients feel more confident about choosing your clinic. It’s a space where genuine patient experiences are shared, offering a valuable perspective that complements your own marketing efforts.

Think of it as a digital word-of-mouth that can reach a wide audience looking for quality care.

Here’s why it’s worth your attention:

• Patient Trust: Reviews on Healthgrades are often seen as more credible by patients seeking medical services, as the platform is dedicated to healthcare.
• Visibility: It helps your clinic appear in searches when people are actively looking for aesthetic treatments and practitioners in their area.
• Reputation Management: Monitoring and responding to reviews here is key to managing your clinic’s online reputation.

To make the most of Healthgrades, ensure your clinic’s profile is complete and up-to-date. Encourage satisfied patients to leave reviews, and make sure to respond professionally to all feedback, both positive and negative. This shows you’re engaged and care about patient experience.

Note: Cosmetic Town is primarily US-focused; UK clinics may prioritise RealSelf, Doctify, TopDoctors, and WhatClinic first.

7. RealSelf

RealSelf is a bit of a go-to for people seriously considering aesthetic treatments. It’s a platform where potential patients can research procedures, find qualified practitioners, and crucially, read real patient reviews. For your clinic, having a presence here means you’re visible to a highly motivated audience actively looking for the services you provide.

Think of it as a specialised marketplace for aesthetic treatments. Patients often come to RealSelf with a specific procedure in mind, meaning they’re further down the decision-making funnel than someone just browsing general directories. This makes the leads generated from RealSelf potentially very valuable.

Here’s why it’s worth your attention:

• Procedure-Specific Focus: Patients search by treatment, so if you offer popular procedures like Botox, fillers, or laser treatments, you can be found by people actively seeking them.
• Patient-Generated Content: Reviews and before-and-after photos from actual patients build a lot of trust. It’s social proof in action.
• Practitioner Information: You can detail your qualifications, experience, and the specific treatments you excel at, helping to differentiate your clinic.

Maintaining an up-to-date profile on RealSelf can significantly boost your clinic’s visibility among clients actively researching aesthetic treatments.

8. WhatClinic

WhatClinic is a really useful platform for both patients looking for treatments and clinics wanting to be found. Think of it as a dedicated space where people can search for specific procedures, compare different clinics, and even check out the qualifications of the practitioners.

WhatClinic makes it easy for potential patients to explore your services and contact you directly. A detailed, up-to-date profile builds trust and helps convert visitors into bookings.

Here’s what you can typically include:

• Clinic name and location
• Contact details and website link
• A clear list of services offered
• Brief descriptions of each treatment
• Information on practitioner qualifications

9. My Sparkling Diary

My Sparkling Diary is a directory that focuses specifically on the beauty and cosmetic industry. It’s a great place to get your aesthetic clinic listed, especially if you’re looking to connect with a niche audience interested in beauty treatments. Think of it as a specialised showcase for your services.

Getting listed here can help build your local citations, which is a foundational step for any business wanting to be found online. It’s about making sure your clinic’s name, address, and phone number (NAP details) are consistent across the web. This consistency builds trust with both potential clients and search engines.

Here’s a quick look at what My Sparkling Diary offers:

• Niche Focus: Caters specifically to beauty and cosmetic businesses.
• Global Reach: Listings are available worldwide.
• Cost-Effective: Offers a free profile option, which is great for clinics on a tighter budget.

It’s important to ensure your clinic’s information is accurate and up-to-date on My Sparkling Diary, just as it is on any other directory.

This attention to detail helps potential clients find you easily and reinforces your clinic’s credibility. While it might not have the sheer volume of users as a general directory, its targeted audience can be incredibly beneficial for aesthetic clinics looking to attract specific clientele.

While its UK reach is smaller compared to Google or Yelp, it remains valuable for niche beauty audiences and improving your clinic’s overall citation profile.

10. Cosmetic Town

Cosmetic Town is a rather niche directory, but it can be a really useful one for aesthetic clinics, especially those focusing on cosmetic surgery and treatments. It’s a place where potential patients can search for procedures and find registered clinics.

Listing your clinic on Cosmetic Town helps you reach patients specifically researching cosmetic procedures. When setting up your profile, include all essential details to ensure it’s complete and trustworthy.

When you set up your profile, you’ll want to make sure you include all the essential details. This means your clinic’s name, location, website, and contact information. Also, be sure to list all the services you offer. This helps people easily see what you do and whether it’s what they’re looking for.

You can even add a brief description of each service to make it even clearer.

Here’s what you can typically find on a Cosmetic Town profile:

• Clinic Name and Location
• Contact Details (Phone, Email, Website)
• List of Services Offered
• Brief Description of Treatments
• Information on Practitioner Qualifications (where applicable)

It’s a straightforward platform that helps connect patients with the right clinics for their needs. Making sure your listing is complete and accurate is key to attracting those looking for specific cosmetic procedures.

Bringing It All Together

We’ve covered some of the most effective local directories for aesthetic clinics to increase your online visibility and attract more clients. It may feel like a lot to manage, but start with the essentials — Google Business Profile should be your priority. Then, expand your presence across reputable platforms like Facebook, Yelp, and Healthgrades.

Keep your clinic’s details consistent everywhere, regularly update your listings, and encourage satisfied patients to share reviews. Each small step strengthens your local SEO and helps your clinic stand out in an increasingly competitive market.

Stay consistent, stay visible, and let your reputation do the talking.