How to Get More Clients for Your Medspa: Proven Strategies to Grow Your Patient Base

You might be wondering how to get more clients for your medspa in an increasingly competitive market. With so many clinics offering similar services, standing out is less about having the latest device and more about smart, ethical marketing and building trust. Growing your patient base means making it easy for people to discover you, understand your services, and feel confident booking.

This guide focuses on informative, practical strategies you can use to strengthen your presence, improve patient experience, and grow your aesthetic clinic sustainably—without feeling overly salesy or promotional.

Key Takeaways

• Make sure your Google Business Profile (GBP) is complete, accurate, and regularly updated so local patients can find you easily.
• Your website should be fast, mobile-friendly, and clearly guide visitors towards booking a consultation or treatment.
• Targeted online advertising can help you reach people actively searching for services like yours in your local area.
• Building strong relationships with existing clients—through referrals, membership options, and excellent care—can significantly increase repeat business.
• Partnering with complementary local businesses and nano-influencers can introduce your medspa to new, relevant audiences who already trust those brands.
• Using data and simple analytics helps you make smarter decisions about where to invest your marketing time and budget.
• Continuously improving your skills, treatment menu, and patient experience helps position your clinic as a trusted, knowledgeable provider.

Enhance Your Online Presence To Attract New Patients

In today’s digital world, your online presence is often the first impression potential patients have of your medspa. Making sure this first impression is a strong and professional one is essential for attracting new clients.

It’s not just about having a website; it’s about ensuring people can find you easily, understand your services, and feel comfortable booking an appointment. A combination of a well-optimised Google Business Profile, a conversion-focused website, and targeted online marketing creates a strong foundation for local SEO for clinics and long-term growth.

Optimise Your Google Business Profile For Local Visibility

Think of your Google Business Profile (GBP) as your digital shop window. It’s what appears when someone searches for terms like “aesthetic clinic near me” or “anti-wrinkle injections in [your town]”. A well-optimised profile helps you show up in local search and map results, and connect with people actively looking for your services.

Here’s how to make your profile work harder for you:

• Complete Every Section:
  Don’t leave key fields blank. Make sure your business name, address, phone number, website URL, opening hours, and core services are all filled in and correct. The more clearly you complete your profile, the better Google understands your clinic and the more likely you are to appear in relevant local searches.
• Add High-Quality Visuals:

  Upload clear, professional photos of your clinic’s interior and exterior, your team, treatment rooms, and—where you have explicit, documented patient consent—carefully selected before-and-after images. Strong visuals help potential patients picture themselves in your space and understand the standard of care and results you deliver.

• Encourage Genuine Reviews:
  Ask satisfied patients to leave honest reviews on your Google Business Profile. You can do this by sending a polite follow-up email or SMS with a direct review link. Genuine feedback builds trust and social proof, which can strongly influence a potential patient’s decision.
  Avoid offering discounts, gifts, or incentives specifically in exchange for reviews, as this can breach Google’s review policies and undermine authenticity.
• Use Google Posts Regularly:
  Share clinic updates, educational insights, treatment information, and event news using Google Posts. Keeping your GBP active shows that your clinic is well-managed and engaged. When talking about treatments that involve prescription-only medicines (like botulinum toxin), focus on consultations and overall care, and ensure your messaging stays compliant with UK advertising rules.

Together, these steps support local SEO for clinics, making it easier for patients in your area to find and trust your medspa.

Develop A User-Friendly And Conversion-Focused Website

Your website is your digital hub. It should do more than look attractive—it needs to act as a practical tool that guides visitors smoothly from curiosity to booking.

Key elements to focus on include:

• Speed and Mobile-Friendliness:
  Most people browse on their phones. Your site should load quickly (aim for under three seconds) and be easy to use on mobile devices. A slow or awkward mobile experience will cause potential patients to leave before they learn about your services. A fast, responsive website supports both user experience and search rankings.
• Clear Calls to Action (CTAs):
  Make it obvious how visitors can book an appointment or schedule a consultation. Use prominent, clear buttons like “Book Now”, “Schedule a Consultation”, or “Request a Call Back”, ideally placed above the fold on key pages. Repeat these CTAs at logical points throughout your content.
• Service-Specific Pages:
  Create dedicated pages for your most important treatment categories, such as “Skin rejuvenation”, “Laser hair removal”, or “Anti-wrinkle and skin tightening treatments”. On each page, clearly outline:
  • What the treatment involves
  • Who it’s suitable for
  • Expected benefits and outcomes
  • Downtime or aftercare considerations
    This helps educate potential patients, supports aesthetic clinic marketing, and improves your visibility in search results.
• Local SEO Optimisation:
  Naturally include your city, region, or service area in your page titles, headings, meta descriptions, and key paragraphs. Ensure your Name, Address, and Phone number (NAP) are consistent across your website and reputable online directories. This consistency signals to search engines that your clinic is a reliable local business, strengthening your local SEO.

A clear, user-friendly website makes it easy for visitors to understand your expertise, services, and booking process, which directly supports more enquiries and appointments.

Leverage Targeted Advertising Campaigns For Wider Reach

While organic visibility is important, paid advertising can accelerate your growth by putting your medspa in front of the right people at the right time. Well-structured campaigns help you reach potential clients who are either actively searching for aesthetic treatments or are likely to be interested based on their location and interests.

Consider these key channels:

• Google Ads:
  Target people who are searching right now for treatments you offer. You can bid on terms like “aesthetic clinic [your city]”, “skin rejuvenation near me”, or “laser hair removal [your town]”. Link your ads to relevant landing pages that clearly explain the treatment and provide a strong call to action.
• Social Media Ads (Facebook / Instagram):
  These platforms allow very detailed targeting, including age, gender, interests, and location. You can create visually engaging ads that highlight:
  • Your clinic environment
  • Educational tips about skin and aesthetics
  • Consultation offers (rather than discounts on prescription-only treatments)
    This helps you reach people who might not be actively searching yet, but are interested in looking and feeling their best.
• Geo-Targeting:
  Use location targeting to focus your ad spend on specific areas around your clinic, such as your town, city, or postcodes within a set radius. This ensures your budget is spent on people who are more likely to become patients, because they can realistically travel to your clinic.

When promoting treatments involving prescription-only medicines, keep your messaging compliant with UK regulations by focusing on consultations, assessment, and holistic care, rather than naming or promoting specific branded medicines.

Effective online marketing is not a one-off task. Regularly review your results, refine your campaigns, and adjust your approach based on what the data shows.

Cultivate Strong Client Relationships For Lasting Growth

Attracting new patients is important, but long-term growth often comes from looking after the clients you already have. Acquiring a new patient typically costs more than retaining an existing one, and a strong experience encourages people to return and recommend your clinic to others.

By focusing on referral systems, memberships, and excellent communication, you can turn one-off visitors into loyal advocates who support your medspa’s growth over time.

Implement A Rewarding Referral Program

Referral programmes are a practical way to turn happy patients into advocates for your clinic. When someone has had a positive experience, they’re often willing to talk about it.

To encourage referrals in a structured, professional way:

• Referrer Reward:
  Offer a modest thank-you for existing patients who refer someone new. This could be a credit towards a future appointment, a discount on selected treatments, or a complimentary skincare add-on (ensuring it’s compliant with regulations around prescription-only medicines).
• New Client Incentive:
  Consider offering the new patient a welcome benefit, such as a percentage off a qualifying first treatment, a complimentary skin consultation, or a skincare analysis. This makes it easier for them to take the first step.
• Simple Tracking System:
  Use your booking software or a simple spreadsheet to record who referred whom. This ensures everyone receives the reward they were promised and keeps the system transparent and fair.

Keep your referral programme easy to understand and easy to redeem. Communicate it clearly at reception, in follow-up emails, and on your website, so patients know how it works without feeling pressured.

Create An Exclusive Membership Program

Well-designed membership programmes can provide predictable income for your clinic and ongoing value for your patients. They also help clients feel like they are part of an exclusive community, which can strengthen loyalty.

You might structure your membership options as tiers to suit different budgets and treatment needs, for example:

• A foundational tier offering regular skincare treatments and modest discounts
• A mid-level tier with enhanced treatment access and priority booking
• A comprehensive tier with more frequent services, exclusive events, and early access to new treatment launches

For example, you might outline your tiers like this:

These programmes help increase the lifetime value of each client, while offering structured, ongoing care that supports long-term skin health and confidence.

Encourage And Showcase Client Testimonials

People often trust real experiences more than traditional advertising. That’s why testimonials and reviews are so powerful for medspas and aesthetic clinics.

You can:

• Ask for Feedback Proactively:
  After a treatment, send a short follow-up email or SMS asking how the patient found their experience. Where they’re happy, invite them to leave a review on Google, Facebook, or your website, using a direct link to make it as simple as possible.
• Request Permission to Share Testimonials:
  If a patient provides especially positive feedback, ask whether you may use a short quote or anonymised testimonial on your website, brochures, or social media. Always respect confidentiality, obtain clear consent, and do not offer incentives for reviews.
• Respond Professionally to All Reviews:
  Reply to both positive and negative reviews with a calm, professional tone. Thank patients for their feedback, and where there are concerns, acknowledge them and, where appropriate, invite them to discuss the matter privately. This demonstrates professionalism, care, and transparency.

Showcase selected testimonials on service pages, your homepage, and in your waiting area. Seeing real patient stories can be incredibly reassuring for people considering your services.

Expand Your Reach Through Strategic Partnerships

Sometimes, the most effective way to grow your medspa isn’t by increasing your own advertising, but by partnering with complementary businesses. Thoughtful collaborations can introduce your services to new audiences who already trust the brands you partner with.

The key is to work with businesses that share your standards of quality, ethics, and client care.

Collaborate With Complementary Local Businesses

Look for businesses that serve a similar audience but do not directly compete with you. For example:

• High-end hair salons
• Quality gyms or fitness studios
• Yoga or Pilates studios
• Bridal boutiques or wedding planners
• Wellness centres and nutrition professionals

Ways to make these partnerships effective include:

• Cross-Promotion:
  Offer exclusive benefits to each other’s clients. For instance, your clinic could provide a special rate on a skincare consultation for a partner’s customers, while they offer your patients a preferred rate on their services. This encourages people to explore complementary treatments that support their wider goals.
• Joint Events:
  Host joint open days, educational evenings, or small-scale “skin health and wellness” events. For example, a “Bridal Beauty Preparation” evening with a local bridal specialist, or a “Skin and Fitness” event with a gym. These events allow people to experience your expertise in a relaxed setting.
• Referral Agreements:
  Create a straightforward referral process where each business confidently recommends the other when appropriate. This can be informal or lightly structured, focusing on what is best for the client.
• Content Collaboration:
  Co-create blog articles, videos, or social posts on topics like “how lifestyle affects skin” or “pre-wedding skin planning”. This positions both businesses as knowledgeable and aligned, and gives you fresh content for your audiences.

Over time, these relationships can significantly expand your reach and reinforce your reputation within the local community.

Engage With Nano-Influencers For Authentic Promotion

Nano-influencers—typically those with under 10,000 followers—often have highly engaged, loyal audiences, especially in local areas. For an aesthetic clinic, they can offer authentic, relatable content that showcases what it’s like to visit your medspa.

To work with nano-influencers effectively:

• Identify Local Voices:
  Look for individuals in your area who genuinely align with your values, aesthetics, and ethical standards. Check their engagement levels, tone, and how they talk about wellness and beauty.
• Offer a Genuine Experience:
  Invite them for a proper consultation and treatment that fits their needs. The goal is for them to experience your full patient journey—from booking and consultation to aftercare—so any content they share is honest and accurate.
• Encourage Honest Feedback:
  Ask them to share their authentic experience, including what they appreciated and how they felt. Authenticity is more compelling than heavily staged content.
• Monitor Impact:
  Keep an eye on enquiries, website traffic, and bookings that mention the influencer or appear to come from their audience. This helps you decide whether to continue or adapt your approach.

The emphasis should always be on transparency and realism, rather than exaggerated claims or pressure to promote.

Host Engaging In-Clinic Events And Promotions

Bringing people into your medspa for in-person events is a great way to showcase your expertise, demystify treatments, and build a sense of community and trust.

Consider ideas such as:

• Themed Educational Workshops:
  Run sessions like “Skincare 101”, “Understanding Pigmentation”, or “Healthy Ageing for Skin”, where you explain how certain concerns develop and outline evidence-based treatment options. Include plenty of Q&A time and focus on education, not hard selling.
• “Meet the Expert” Sessions:
  Offer informal opportunities for potential patients to meet your practitioners, ask questions, and learn about the consultation process for treatments like laser therapies, skin peels, or injectables (without promoting specific prescription-only products).
• Seasonal Events:
  Tie events to seasons or key times of year, such as “Summer Skin Preparation”, “Post-Holiday Skin Recovery”, or “Winter Hydration Clinic”. These provide timely reasons for patients to engage with your clinic.
• Loyalty Member Events:
  Host occasional exclusive evenings for your membership or loyalty programme patients—offering previews of new technologies, treatment demonstrations, or educational talks. This reinforces the value of membership and strengthens relationships.

Events that genuinely aim to educate and support your patients can be a powerful way to build trust and long-term loyalty.

Master Your Marketing Game With Data-Driven Insights

Running a medspa can be busy, and it’s easy to rely on gut feeling when making decisions. However, if you’re not paying attention to your numbers, you could be investing time and money in activities that don’t truly move the needle.

Using simple metrics and data helps you understand what is working, so you can invest more wisely in your aesthetic clinic marketing.

Track Key Performance Metrics For Informed Decisions

It’s not just about counting how many people walk through your door. Instead, look at the whole patient journey.

Useful metrics include:

• Cost Per Lead (CPL):
  How much does it cost you in advertising or marketing spend to generate one new enquiry?
• Conversion Rate:
  Out of all the enquiries you receive, how many convert into booked consultations or treatments?
• Booking Volume by Channel:
  Where are your bookings coming from—Google search, social media, email campaigns, partnerships, or walk-ins?
• Client Lifetime Value (CLV):
  How much revenue does an average patient generate over the entire length of their relationship with your clinic?

You can also monitor simpler, high-level indicators:

Review these figures at least once a month. This helps you spot trends early and adjust your strategy before issues become serious.

Don’t just collect data—use it. If one advertising channel generates lots of leads but very few bookings, it might be time to review your message, audience targeting, or landing page.

Conduct A/B Testing To Refine Your Strategies

Once you know which metrics matter, you can start testing and improving your marketing. This is where A/B testing comes in: creating two versions of something and seeing which performs better.

You might test:

• Headlines:
  Compare a specific, benefit-led headline (“Improve skin texture with a personalised treatment plan”) with a more general one (“Advanced skin treatments in [your town]”).
• Call-to-Action Buttons:
  See whether “Book Now”, “Enquire Today”, or “Schedule a Consultation” leads to more clicks and bookings.
• Images or Videos:
  Test whether visitors respond better to treatment room images, practitioner photos, or short educational video clips.
• Ad Copy:
  Experiment with different tones and angles—educational vs. results-focused—while staying realistic and compliant.
• Landing Page Layouts:
  Try different ways of structuring information on your pages to see what leads to higher conversion rates.

Change one element at a time, and monitor the results over a set period. Over time, these small, data-driven improvements can lead to much stronger performance.

Adapt To Emerging Trends For Competitive Advantage

The aesthetics field moves quickly. What felt advanced a few years ago can become standard today. To remain competitive, you need to keep an eye on genuine shifts in patient expectations and treatment approaches, without chasing every trend.

You can:

• Follow Reputable Industry Leaders:
  Keep up with professional bodies, journals, and recognised educators in aesthetics. This helps you understand which treatments and techniques are backed by evidence.
• Explore New Platforms Carefully:
  If a new social platform or online tool becomes popular, consider a small, controlled test to see whether it’s relevant to your audience.
• Listen to Your Patients:
  Pay attention to the questions they ask and the treatments they mention. Their feedback is a valuable indicator of what people in your area are interested in.

The goal is not to follow every trend, but to thoughtfully evolve your services and marketing so your clinic remains current, safe, and trusted.

Elevate Your Service Offerings And Expertise

Your clinical expertise and treatment menu sit at the heart of your medspa’s success. Strong marketing can get someone through the door, but quality treatment and care are what keep them coming back and recommending you to others.

Focusing on emerging treatment trends, advanced training, and clear communication helps your clinic stand out as a professional and knowledgeable provider.

Stay Ahead With Emerging Aesthetic Treatment Trends

The world of aesthetic treatments is continually evolving. New technologies, techniques, and approaches appear regularly, and patient expectations shift as they become more informed and more discerning.

To keep your medspa thriving, it helps to:

• Stay informed about evidence-based, less invasive treatments
• Notice developments that offer shorter recovery times and improved comfort
• Understand how personalised treatment plans and advanced devices can support better outcomes when used appropriately

Staying up to date through ongoing education and reputable sources allows you to design a treatment menu that reflects current best practice, while avoiding fads that lack evidence.

Invest In Advanced Training For Specialised Skills

In today’s market, simply knowing the basics is rarely enough. Investing in advanced training and recognised qualifications helps you:

• Offer more specialised treatments safely
• Build patient confidence, as clients see your commitment to professional development
• Expand your treatment portfolio in a careful, controlled way
• Maintain alignment with UK standards and regulations

Consider structured training in areas like advanced skin rejuvenation techniques, laser safety and protocols, complex injectables, or specialist skin conditions, always within the scope of your existing qualifications and professional registration.

By continually building your expertise, you reinforce your position as a trusted clinician, not just a service provider.

Understand Client Expectations And Industry Standards

Modern patients tend to be well-researched. They often come to you with specific expectations, reference images, and their own online research. Managing this thoughtfully is crucial.

To meet expectations while staying realistic:

• Offer clear, honest consultations where you explain:
  • What is possible
  • What results they can realistically expect
  • Any risks, side effects, and downtime
• Use plain language, avoiding unnecessary jargon
• Ensure your clinic consistently meets industry standards for safety and hygiene
• Provide clear aftercare instructions and follow-up where needed

Patients typically value:

• Clear communication: Understanding treatments, timelines, and costs
• Visible results: Not perfection, but meaningful, realistic improvements
• Safety and comfort: Feeling well cared for and listened to
• Personalised care: Treatment plans tailored to their needs and goals

When you consistently deliver safe, ethical, and well-explained treatments, you build a strong reputation that naturally attracts and retains clients.

Bringing It All Together

Growing your med spa client base is rarely about one “magic” tactic. It comes from consistent effort across several key areas:

• A strong online presence that makes it easy for patients to find and trust you
• A clear, conversion-focused website and booking journey
• Thoughtful use of local SEO and targeted advertising
• Long-term relationships built on trust, referrals, and membership options
• Strategic partnerships and authentic nano-influencer activity
• Data-driven decisions based on real performance, not just intuition
• Continuous investment in skills, safety, and patient experience

When you focus on delivering excellent care, communicating clearly, and refining your marketing based on data, your clinic can grow steadily and sustainably. Over time, this positions your medspa as a trusted, knowledgeable provider in your local area.